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Each week we bring you, the small business owner, independent operator and entrepreneur, contentto help you work ON your business, not just IN your business.
Each week we bring you, the small business owner, independent operator and entrepreneur, contentto help you work ON your business, not just IN your business.
Episodes

Monday Apr 27, 2026
The Red Binder Myth: Why Most Crisis Plans Don’t Work with Disaster Patrick
Monday Apr 27, 2026
Monday Apr 27, 2026
Command, Communicate, Carry Out: The Crisis Leadership Formula
with Patrick Hardy
What happens when disaster strikes your business?
Flood. Cyberattack. System failure. Security threat.
Most organizations believe they’re prepared because they have a disaster plan. But when a real emergency happens, something unexpected occurs: people freeze.
This phenomenon—known as the bystander effect—can paralyze organizations at the exact moment decisive action is needed.
In this episode of Marc Haine Live, Marc sits down with Disaster Patrick, a crisis response expert known for stress-testing disaster programs in extreme environments.
Patrick shares how leaders can replace outdated disaster plans with something far more effective: an Elite Crisis Team mindset.
About Patrick
Disaster Patrick isn’t your ordinary disaster professional; he stress-tests disaster programs them in the most extreme environments on earth. From performing 28 hours of non-stop CPR to testing engineering limits of Lego Structures in 200-mile-per-hour wind tunnels, he’s the mastermind behind the C3 Method: Command, Communicate, and Carry Out. Through his 'Disaster Lab' on YouTube, he’s helping businesses move beyond the 'red binder' to build elite teams that don't just survive a crisis—they command it.
Connect with Patrick
www.disasterpatrick.com
@DisasterPatrick
About Your Host, Marc Haine
Need to brainstorm aspects of your business or talk to Marc about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar.
Get your copy of Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre on Amazon: https://amzn.to/2PFj8a2 or directly from the publisher
Author, Speaker, Facilitator and Coach Marc Haine will help your teams ignite their passions. Working with him, you can support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistent customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service.
Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service.
Dare to be the exception™
Connect with Marc
+1 (780) 729-4932
🗓️ https://meetwith.marchaine.com
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- http://MarcHaine.com
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- YT: https://www.MarcHaineLive.com
Looking for more quality content? Check out Marc's catalogue of video and audio podcasts here.

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