Getting Past the 4P Marketing Framework to One that Works
with Randall Craig
Too often, entrepreneurs make their marketing decisions based on what they’ve learned eons ago - and as a result spend too much time and money with not the best results
🛎 In this episode
CEO Whisperer, Randall Craig uncovers a very simple and practical way to plan your marketing... or fix your marketing problems - building and leveraging your message through the Trust Curve.
Randall is a serial entrepreneur, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute. He shares his unique perspective through his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships. He has helped global organizations solve their toughest problems, and helped many innovators scale.
Randall serves on both corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.
For more information on Marketing Automation, check out www.Randallcraig.net/automation
Connect with Randall
Check out Randall's podcast. 'So Here's your Challenge' - https://Podcast.RandallCraig.com