Experience Leadership - The Small Business Podcast
Leveraging the Trust Curve to make your Marketing Much More Effective with Randall Craig

Leveraging the Trust Curve to make your Marketing Much More Effective with Randall Craig

November 28, 2022

Getting Past the 4P Marketing Framework to One that Works

with Randall Craig

Too often, entrepreneurs make their marketing decisions based on what they’ve learned eons ago - and as a result spend too much time and money with not the best results

🛎  In this episode

CEO Whisperer, Randall Craig uncovers a very simple and practical way to plan your marketing... or fix your marketing problems - building and leveraging your message through the Trust Curve.

ABOUT RANDALL

Randall is a serial entrepreneur, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute. He shares his unique perspective through his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships.  He has helped global organizations solve their toughest problems, and helped many innovators scale.  

Randall serves on both corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.

For more information on Marketing Automation, check out www.Randallcraig.net/automation

Connect with Randall

www.RandallCraig.com 
LI:    www.LinkedIn.com/in/RandallCraig
TW:  www.Twitter.com/RandallCraig 
Check out Randall's podcast. 'So Here's your Challenge' - https://Podcast.RandallCraig.com

 

Read the rest of this entry »

Becoming the Conscious Next-Gen Leader Through Magnetic Communication with Marjo Hellman

Becoming the Conscious Next-Gen Leader Through Magnetic Communication with Marjo Hellman

November 21, 2022

3 Tips to Creating Your Soulful Leadership Destiny with Magnetic Communication

with Marjo Hellman

Companies often spend a lot of money on strategies, advertising and marketing - but the true “make or break” is how the leaders communicate the strategy, purpose and vision of the company.

🛎 In this episode

International Executive Communication Coach, Marjo Hellman puts a spotlight on what it means to leverage one's magnetic communication to create the ultimate value for people, planet and profits. Where only you can demonstrate a tone-of-action.

ABOUT MARJO

Marjo works with people to become the influential leaders they want to be With her experience in TV news journalism, award-winning international communications and performing on stage, leaders learn the in-demand future skills that help them thrive as leaders - and as human beings.

Marjo is the founder of the Magnetic Executive coaching that helps high-achieving executives become more of who they really are - and become the #1 leaders in their field.

Marjo’s previous work includes “Finland Emojis” which is the most successful global PR campaign for Finland to date. Marjo’s latest venture Finnish Flow coordinates the Finnish business community’s presence at World Economic Forum week in Davos. At Finnish Flow, Marjo has collaborated with global changemakers such as Deepak Chopra, Sadhguru and Bjarke Ingels.  Marjo’s clients include Nordic and international corporations, banks, government agencies, telecoms and tech companies. She is a board member at HVS Tennis and an Advisory Board member at the Finnish Tennis Association.

Marjo studied Theatre at the University of Surrey, London and Executive Presence at  Cornell, USA, and has lived abroad for more than 10 years. She now lives in  Helsinki with her family and works globally as an in-demand coach and speaker.

Connect with Marjo

marjohellman.com
magneticexecutive.com
FB:  @marjohellman
LI:   https://www.linkedin.com/in/marjohellman/
IG:  https://www.instagram.com/marjohellman/ Read the rest of this entry »

How to Manage Cash Flow and Collect on What You’re Owed with Krista Walsh

How to Manage Cash Flow and Collect on What You’re Owed with Krista Walsh

November 14, 2022

Did you know that one in ten invoices will not be paid, or will be so old, you'll have to write them off?
Collections and managing cash flow is the single biggest profit barrier any business has.

🛎  In this episode KC Collect Founder and President, Krista Walsh pulls back the curtain and takes us behind the scenes to uncover what it takes to effectively manage cash flow and collect on billings without losing your clients.

About Krista

Krista T. Walsh is the Founder and President of KC Collect! - a multi-award winning credit and resource management company in Eastern Canada. - the first collection agency to be owned and operated by a woman in Atlantic Canada.

Today Krista is a multifaceted entrepreneur, and speaker with businesses spanning from debt collection to fitness. She has been named an Emerging Leader for Atlantic Canada (twice), the Chamber of Commerce’s Entrepreneur of the Year, and Canadian Association of Professional Speaker’s Rising Star and has developed into one of Canada’s leading young entrepreneurs.

And if that wasn’t enough, Krista is the Author of the book, "20 Tricks, Tips & Techniques on Successful Debt Collection"

Connect with Krista

kccollect.com
Krista@kccollect.com
LI: https://www.linkedin.com/in/krista-walsh-8b7a5a35/ Read the rest of this entry »

Important Things You Need to Know About Leveraging Marketing Automation with Randall Craig

Important Things You Need to Know About Leveraging Marketing Automation with Randall Craig

November 7, 2022

Leveraging automation to help you build your business

with Randall Craig

When prospects say 'no,' many are really saying 'not yet!'.  But how do you stay on their radar until they are ready to buy, or consider your offer?

🛎  In this episode

Serial entrepreneur and hall-of-fame speaker, Randall Craig puts a spotlight on one of the most powerful, yet least understood marketing techniques out there. Marketing automation.

ABOUT RANDALL

Randall is a serial entrepreneur, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute. He shares his unique perspective through his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships.  He has helped global organizations solve their toughest problems, and helped many innovators scale.  

Randall serves on both corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.

For more information on Marketing Automation, check out www.Randallcraig.net/automation

Connect with Randall

www.RandallCraig.com 
LI:    www.LinkedIn.com/in/RandallCraig
TW:  www.Twitter.com/RandallCraig 
Check out Randall's podcast. 'So Here's your Challenge' - https://Podcast.RandallCraig.com

 

Read the rest of this entry »

The Power of Peer Influence - Tips to get the best out of it with Bill Lee

The Power of Peer Influence - Tips to get the best out of it with Bill Lee

October 31, 2022

The Power of Peer Influence - Tips to get the best out of it

with Bill Lee

 

Running our businesses, regardless if we have people around, can be a lonely endeavour.

But what if we could tap into the brilliance of other people... other business owners and shared in their experiences?

🛎 In this episode

TEC Canada Chair, Bill Lee, will discuss the power of leveraging peer-to-peer networks that help you uncover best practices.

ABOUT BILL

As a Law-of-Attraction Coach and TEC chair, Bill gathers diverse, non-compete business leaders to form peer advisor groups. He facilitates group meetings and creates productive, safe environments of trust and respect, where members can safely share ideas and solve each other's problems.

Bill has been a Reeve, County Councillor, Organic farmer, UFA delegate, UFA Board Director, Alberta Environmental Plan Facilitator/Coordinator, 4H leader, Toastmaster, and an active community member.

Bill is a Husband, Father, Grandfather, Friend, Neighbour, Farmer, Actor, Author, Speaker, Pilot, Coach, and a  Chair for TEC

Connect with Bill

LI: https://www.linkedin.com/in/bill-lee1/
FB: https://www.facebook.com/lifecoachbil...
bill@lifecoachbill.ca
blee@tec-canada.com

 

Read the rest of this entry »

Leveraging the Power of Experience to Fill Your Labour and Knowledge Gaps with David Gouthro

Leveraging the Power of Experience to Fill Your Labour and Knowledge Gaps with David Gouthro

October 24, 2022

Hiring Septuagenarians

with David Gouthro

There is a skill and resource shortage in virtually every organization as a consequence of the COVID-19-infused chaos.  Employees are choosing not to be employed by the same organization or any organization for that matter. At the same time, there are many talented individuals who have been placed on a shelf by society because of their age.

🛎  In this episode

Business consultant David Gouthro talks about how to attract and adapt to leverage the power of experience by hiring retirees.

ABOUT DAVID

A seasoned (but not too spicy!) speaker with over 40 years of experience, David is a sought-after consultant who is best known for his creative presentations, playful demeanour, and relentless focus on delivering value to his clients, colleagues and community. 
 
David’s experience comes from working with clients on four continents, in organizations that range from mining, energy, healthcare and financial services . . . to high tech, biotech, government and the not-for-profit sector. 
 
As the father of a precocious 22-year-old daughter Anna, he has been forced to embrace the qualities of humility, patience, good humour and  . . . acceptance of his own parental inadequacies!
 
The main focus of his current business involves working with individuals and groups who have no one else to point to as excuses for their own inaction. This has led him to spend the majority of his time helping executive teams and Boards make the tough decisions required to grow their businesses in a complex and unpredictable economic environment. However, his deepest personal passion is to help people discover the courage he believes they all possess—and then inspire them to act on it.

Connect with David

www.davidgouthro.com
LI:    https://www.linkedin.com/in/davidgout...
FB:   https://www.facebook.com/david.gouthr...
TW: @davidgouthro

Read the rest of this entry »

From Quiet Quitting to Peak Engagement with Adam Kolozetti

From Quiet Quitting to Peak Engagement with Adam Kolozetti

October 17, 2022

How to Go From Quiet Quitting to Fabulous and Devoted Employee Engagement

with Adam Kolozetti

The theory of quiet quitting has been all over the media. Employees choosing not to go above and beyond to protect their mental health. But workplace joy and engagement have a lot less to do with workload than it does the work environment.

🛎  In this episode

People Engineer, Adam Kolozetti, will put a spotlight on the keys to directing workplace culture that minimizes employee turnover and increases profits.

ABOUT ADAM

Aerospace Engineer turned “People Engineer”.  Spend 15 years working for large companies in Defense, Oil and Gas and Construction engineering.

Adam is the co-founder of Enta Solutions and the Calgary Chapter Chair of the Global Leaders Organization.

Connect with Adam

www.entasolutions.org
YT:   https://www.youtube.com/channel/UCUZNwEmnySeoMLdzbv0fycg
IN:   https://www.instagram.com/entasolutions/?hl=en
LI:    https://ca.linkedin.com/company/enta-solutions-inc
FB:   https://www.facebook.com/entasolutions
TW: https://twitter.com/entasolutions

Read the rest of this entry »

Pink-Collar Crime and what you can do about it with Kelly Paxton

Pink-Collar Crime and what you can do about it with Kelly Paxton

October 10, 2022

Episode 114 - Pink-Collar Crime and what you can do about it

with Kelly Paxton

"Everyone has a price." Good people can make some bad decisions to the detriment of your business and your finances.

🛎 In this episode

Pink-Collar Crime Expert, Kelly Paxton will take you behind the scenes of employee theft and embezzlement. What can you do to trust your employees while maintaining a semblance of control?

ABOUT KELLY

Kelly has more than 20 years of investigative experience. She is a Certified Fraud Examiner, Private Investigator, author, and podcast host of Fraudish.
 
She has worked in the public and private sector.  Most recently, working as an investigator for Nike. 

Her investigations include embezzlement, conflict of interest, intellectual property, Open Source Intelligence and fraud. 
Kelly is also the proud owner of pinkcollarcrime.com, a passion of hers about embezzlers in the workplace.  

She is the founder of “Great Women in Fraud”and   Her book, “Embezzlement How to Prevent, Detect and Investigate Pink-Collar Crime”, was just published a year and a half ago.

Connect with Kelly

www.pinkcollarcrime.com
LI:    https://www.linkedin.com/in/kellypaxton/
TW: @pdxcfe

Read the rest of this entry »

How to Make Your Personal and Business Brand a Success with Marilyn August

How to Make Your Personal and Business Brand a Success with Marilyn August

October 4, 2022

Episode 113 - Strategies for Effective Social Selling

with Marilyn August

Show up and throw up is not a social media strategy. To be effective marketing on social media needs to be more strategic and need to leverage relationships.

🛎 In this episode

Fractional Social Selling Expert Marilyn August shines a spotlight on how to use LinkedIn social selling to get the results they want without wasting time and money on random Spaghetti Marketing tactics.

ABOUT MARILYN

Marilyn is a profit-attracting expert. For more than 15 years her breakthrough sales and marketing strategies have shown sales and business professionals how to close more deals and make more money.

As a former Business Consultant for the Small Business Development Center (SBA) she’s helped countless small and medium-sized businesses identify their strengths, recognize their weakness, develop sales systems and banish revenue growth stumbling blocks.
 
Marilyn developed her LinkedIn “DONE FOR YOU” Lead Gen in response to solving her coaching client’s dilemma. How turning cold calls into scheduled warm calls in the digital age. She discovered a golden 21st-century opportunity that turns virtual relationships into results you take to the bank. http://www.linkedin.com/in/marilynaugust
 
She holds a Master’s degree from Northern Illinois University

Connect with Marilyn

https://www.profitgps.com/
30-minute no cost LinkedIn Strategy Session https://calendly.com/marilyn-14/strategysession
http://www.linkedin.com/in/marilynaugust

Read the rest of this entry »

Five Steps to Impactful Leadership with Chris Moore

Five Steps to Impactful Leadership with Chris Moore

September 26, 2022

Episode 115 - Increasing employee engagement, trust and performance

with Chris Moore

The world has changed and the global pandemic rapidly decreased the time we have in-person with our teams. How can we build culture, train, increase performance and impact the world around us when everything is running at TikTok speed and through a screen?

🛎 In this episode

Leadership Expert, Chris Moore will provide key insights to help business operators and managers recognize key opportunities and respond effectively and be able to expand their influence, find their purpose and grow as a leader.

ABOUT CHRIS

Motivational Keynote Speaker, Chris Moore works with individuals and organizations to amplify their communication, connection and confidence so they can make an influential impact on the world and turn their vision into reality. With over twenty-five years of business ownership, management and consulting experience, Chris is a leadership expert who is passionate about reenergizing people to find their purpose and reach their goals. Audiences love his practical strategies they can apply personally and professionally.
 
When not speaking or working with clients, Chris can be found travelling and creating memories with his wife Melissa and son Bryson, or playing one of his “too many” guitars.

Connect with Chris

ChrisMooreLive.com
@chrismoorelive

Read the rest of this entry »

Podbean App

Play this podcast on Podbean App